Sony in its efforts to cut down losses on the down trending PC market, has confirmed that they have reached an agreement with Japan Industrial Partners (JIP) to sellout the Vaio brand PC unit, this was announced during Sony’s Third Quarter Financial results and expects the transaction to culminate by the end of March.
Sony in a statement said, “Following a comprehensive analysis of factors, including the drastic changes in the global PC industry, Sony’s overall business portfolio and strategy, the need for continued support of Sony’s valued Vaio customers, and future employment opportunities for personnel involved in the Vaio business, the Company has determined that concentrating its mobile product lineup on smartphones and tablets and transferring its PC business to a new company established by JIP is the optimal solution”.
The increase in the global smartphone and tablet business has effected inversely on the overall PC market and has thus affected the already stumbling Sony Vaio sales, reducing the company’s PC market share from a low 2.3 percent to a lower 1.9 percent, as per recent studies from IDC. Seemingly Sony intends to concentrate at large on the Mobile and Tablets sector, sell the PC segment and withdraw completely from the global PC markets.
Sony presently a player in three areas of Television, Gaming Consoles and Smartphone/ Tablets. Thoroughly the Sony’s TV manufacturing sector is also suffering large loses and the trend might continue for some time, the company is positive to turn the balance-sheets around with the upcoming high-end television models.
Sony has announced though that the PlayStation4 sales have been on the raise and about 4.2 million units and 907 million game titles were sold during the third financial quarter and great increase in the PlayStation Plus subscriptions.
The Mobile/ Tablet sector though has seen a remarkable increase and recorded a remarkable high and shipped almost 1.9 billion devices all three quarters included, indicating a 5 percent increase from 2013.
Sony had shared another worrying news that its plans on downsizing the affected PC and Television sectors with 5000 retrenched by the end of 2014, of which up to 1500 would be in Japan and the rest globally.